HÄAGEN-DAZS INVITES YOU TO LICK, SLURP AND SNAP WITH BOMPAS & PARR
My Extraordinary Life: a multi-sensory ice-cream quest to find our greatest ice cream photographer
NoHo STUDIOS, 46 GREAT TITCHFIELD STREET, LONDON, W1W 7QA FRIDAY 19 MAY 2017, 2.30PM-8.30PM
Just when you thought ice cream couldn’t get any cooler, luxury ice cream icons Häagen-Dazs partners with design creators and culinary innovators, Bompas & Parr in an explosion of multi-sensory ice cream experiences to find their ‘greatest ice cream photographer’.
From #foodporn to #freakshakes we’re all capturing our gastronomic indulgences online today more than ever, and with a lavish set design and highly ‘Instagrammable’ personalised experiences, the extraordinary world of Häagen-Dazs ice-cream will use cross-modal science to create an immersive choreographed feast for all the senses. I mean, if it’s not ‘Instagrammable’, it’s not worth doing right?!
Guests are invited to lick, slurp and snap their way through this extraordinary one-of-a-kind experience, which starts in a sumptuous lounge room styled in a gentle nod to salted caramel and Cookies & Cream flavours before they are taken through various worlds which provide inspiration for the photography challenge.
The Häagen-Dazs ice cream experience includes an Infra-red ice cream experiment which brings to life the satisfying feeling of something very cold touching something warm in a way that’s unusual, psychedelic and visually striking, a decadent dinner table with edible centre-pieces and an ‘Ice-capade’ which celebrates the art of ice cream along with an Instagram station.
Guests will also be treated to the ultimate ice cream crossmodal garnish station complete with a Sprinkle Mountain where you can not only pimp your favourite flavour with a dazzling array of bespoke and never before seen toppings including rare berries but also your nails with pre-decorated ice cream inspired stick-ons! Udderly amazing!
Once the quest is complete (and if brain freeze hasn’t set in!) guests are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail such as a Praline and Cream White Russian or a Salted Caramel Negroni, that have been perfectly matched to the bespoke luxury ice cream canapes on offer.
By the end of the challenge, guests will have captured an impressive collection of ice cream photos which they enter into a one-off competition. The winner of each session will have their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream lolly.
Sam Bompas founder of Bompas & Parr commented, “Food is the most photographed subject on the planet with some 208 million posts hashtagged ‘food’ since the app launched in 2010. How are you going to get cut-though? Could you, for a moment at least, achieve your social media goals? Every design decision within My Extraordinary Life by Häagen-Dazs is geared to create the ultimate luxury ice cream content for followers’ hungry eyes to celebrate the new exciting brand aesthetic and direction that Häagen-Dazs are taking. I am very excited to bring this immersive modern-day photography experience to life with Häagen-Dazs who are the original trendsetters when it comes to all things ice cream.”
My Extraordinary Life is an exclusive one-day-only experience. Seven sessions will be open to the public on Friday 19th May, 2.30pm – 8.30pm. Tickets cost £10. To book, go to www.billetto.co.uk and search for Haagen-Dazs