A powerful online presence is a must in today’s digital age
No matter the brand or business, any venture that wants to not just survive, but rather thrive in 2021 should consider the great importance of a secure online presence. This is where people will interact with your products or services the most, and where you have the highest chances of attracting even more interested consumers. Perhaps your brand already has a nicely polished website that receives moderate traffic, but you are looking to expand your reach even more so. Check out below four ways online businesses can do just that in today’s digital climate.
Leverage Social Networks
Nowadays the positive impacts of social media for online businesses cannot be understated. Popular social networks like Instagram, Twitter, and Facebook are essential components of marketing for brands across industries. A tactic called ‘social selling’ is one example of this whereby products are sold as one-on-one relationships with customers are built and relevant content is shared to produce potential leads. Influencers can also be utilized to forge excellent rapport with new and existing customers, motivating them to act on a product or service thanks to their online reputation.
Tap Into the Power of Promotions
Although this strategy has existed for decades, promotions are still one of the most fruitful ways to get people talking. It may sound obvious but seizing the opportunity to boost loyalty with customers through a promotional offering not only makes your product more desirable, but also creates brand memorability and awareness. What follows is inevitably an increase in sales and consumer audience.
One instance of this can be seen when taking a look at the landscape of the online casino industry. Here, providers run promotions all the time for players of different casino games in the virtual world, therefore opening up more opportunities for user interaction. For example, the daily drop jackpot promotion is catered to slots players and gives them insider knowledge on when exactly a progressive jackpot is going to be won. The presence of this prompts positive traffic to the casino platform, improving the chance that customers will interact with more products as well. Although this is only one such example from one industry, it’s clear to see how promotional content is an invaluable tool for customer expansion.
Boost SEO with Content Marketing
Speaking of important content, optimizing your brand’s website for SEO is one of the quickest ways businesses can see growth results. This can be done by implementing a blog in one section of your brand’s website, a great foundation for successful content marketing. Here, a variety of different articles should be published with pre-determined keywords. These pieces should add value, entertain readers, and be somehow related to the brand’s overall image/identity.
For example, an online cosmetics business may share some weekly makeup tips and tricks or beauty advice in their blog section while a hotel booking website might post travel highlights and reviews from places around the world. Additionally, a bridal company that already has a great online presence may beef up their website with articles that give future newlyweds useful info about wedding plans before their big day. Regardless of the sector, the main goal here is to increase visibility while also providing customers with helpful content that can enrich their visit to your site. And if you think you don’t have time to invest
Team members must come together in order to brainstorm the best individual marketing practices for their brand
Update Your Website with a Fresh Look
Another way for brands to attract more customers online is by simply giving their platform a fresh look or even total revamp. After all, this is the place where your consumers will be landing each time they look to interact with your products and services. Therefore, it should be in tip, top shape. This is quite literally equivalent to a virtual first impression, so it’s important to remember that an outdated brand page can send clicks in the opposite direction. Consider important details like graphic design, logo, colors, links, section-building, and usability. The site should be aesthetically pleasing but also easy to navigate.