aaron kasmin

Aaron Kasmin, Lucky Strike

Sims Reed Gallery, 30 Bury Street, London SW1Y 6AU
Friday 22nd January – Friday 5th February 2016
Opening party: Thursday 21st January 2016

Sims Reed Gallery will be opening their 2016 programme with an exhibition of bold chalk pencil drawings by artist Aaron Kasmin.

Known for his abstract paintings and elegant colour pencil drawings, in Lucky Strike Kasmin takes inspiration from American cultural history to create striking images reminiscent of the glamourised post-prohibition era.

Inspired by Lion Match Company’s mid-twentieth century feature matchbooks, these drawings reflect the rise of America’s consumer culture. They capture the ingenuity of the mass marketing campaigns that came with industrialisation and a new economic landscape, showing how small matchbooks were used as tools to influence consumers’ purchasing habits.

The series of miniature drawings features close-up impressions of the branded matches and of the delicate boxes themselves. Kasmin uses a simple colour palette and shadow to give the drawings a three-dimensional effect and stylishly replicate the tiny but highly intricate cultural relics. His drawings are evocative of a glitzy bygone era when attitudes and laws surrounding promoting alcohol and smoking were liberal, and selling sex was chic.

aaron kasminAaron Kasmin comments: These feature matchbooks offer an enticing glimpse into the romantic world of America in the era of F Scott Fitzgerald, Humphrey Bogart and Raymond Chandler. They are small ephemeral vestiges of americana, representing the glamour of smoking when smoking had an altogether different image, as well as the allure of nightclubs from the prohibition onwards. The idea of printing images on individual matchsticks strikes me as incredibly original. I love the inventiveness of reproducing a three dimensional scene from a bar across all the tiny matches…

Complementing the works will be a selection of mid-twentieth century inspired furniture designed by Nicholas Chandor, who exhibited with Sir Paul Smith at the V&A during the 2014 London Design Festival.


Sims Reed Gallery, 30 Bury Street, London SW1Y 6AU
Opening Hours 10am – 6pm
Admission Free
Twitter @sims_reed

Getting there Located in the heart of St James’s, the closest underground stations to Sims Reed Gallery are Green Park (on the Jubilee, Piccadilly and Victoria lines) and Piccadilly Circus (on the Bakerloo and Piccadilly lines). The nearest rail station is Charing Cross.

Aaron Kasmin was born in London in 1963 and studied at Chelsea School of Art. Known for his subtle and balanced still-life drawings, as well as his colourful abstract paintings, Kasmin is intrigued by the concepts of composition, scale, size and colour. He lives and works in northwest London and has exhibited in London, Paris and New York.

Sims Reed Gallery

Established in 1995, Sims Reed Gallery is a leading international print gallery specialising in post-war and contemporary prints and works on paper. The gallery holds an extensive inventory of some of the most important original prints by leading 20th century artists including Andy Warhol, Roy Lichtenstein, Pablo Picasso, David Hockney and Francis Bacon. Sims Reed is a member of the Society of London Art Dealers and the International Fine Print Dealers Association.

All enquiries and further  information:
Lauren Macready, Chloé Nelkin Consulting
E: lauren@chloenelkinconsulting.com, M: 07800 753 507
W: www.chloenelkinconsulting.com