Alcotraz – London’s most controversial and now notorious prison- themed immersive cocktail experience opens in Brighton

Alcotraz – London’s most controversial and now notorious prison- themed immersive cocktail experience is opening a new pop-up site in Brighton on Friday 25th October 2019.

This pioneering immersive cocktail experience, created by Inventive Productions, launched in London two years ago to rapturous applause. This unique and memorable experience has been thrilling audiences ever since and is regarded as one of London’s best alternative nights out.

Brighton’s Alcotraz Penitentiary Cell Block One Three: sits behind a mysterious, secretive door on Brighton’s Kings Road. Guests – or more appropriately – inmates, will enter the notorious bar behind bars and will experience delicious cocktails that are created from smuggled liquor while encountering a collection of shady characters who bring to life a theatrical storyline.


The Alcotraz experience begins when a ticket is purchased. Inmates are given their own processing number and are instructed by Clyde Cassidy, once a notorious bootlegger, now running a liquor smuggling empire in the prison, to bring their liquor and covertly meet the Crooked Guard at the door to Alcotraz Penitentiary. Don’t expect to swap pleasantries with the Guard, code words and knowing looks are what’s required to commence your journey down to the secret basement of Cell Block OneThree.

From here a clandestine game of cat and mouse commences as inmates attempt to smuggle their liquor into Alcotraz, out of sight and reach of The Warden. With orange prison jumpsuits on and mug shots taken, inmates are led to their cells and whilst they may hear the seagulls squawking and the
waves crashing this doesn’t make it any easier to escape to the outside world. www.Alcotraz.co.uk/brighton