Best of British: Merrythought partners with Mulberry for festive teddy bear campaign

The UK’s oldest remaining teddy bear manufacturer has teamed up with fellow British heritage brand Mulberry to bring two special limited-edition teddy bears to the new 2020 festive collection. Both collectable bears are being sold exclusively from www.mulberry.com.


Merrythought, which celebrated its 90th year in business this year, has hand-crafted the new characters from two shades of the finest mohair wool, with each sporting the famous Mulberry logo on their left leather paw.

A pure wool tweed scarf, designed in Mulberry’s seasonal colours and also custom-woven in England, provides a truly unique finishing touch to each bear.

Fourth-generation managing director of Merrythought, Sarah Holmes, expressed her delight to be working with the famous British fashion brand again.

“We really enjoyed working with Mulberry for its 2019 festive campaign and were overwhelmed by the response our Merrythought bears received, with one colour selling out within just a few days

“The team in Ironbridge is very proud to collaborate with Mulberry once again. We have created two beautiful teddy bears that are not only entirely British-made, right down the traditionally-woven scarf, but which we hope will bring joy to their customers for many years to come.

Merrythought teddy bears are world-renowned and sold as far afield as Australia and Japan, but are proudly made in Britain in the same factory the company started 90 years ago. With a highly-skilled team making every bear by hand, it’s a meticulous 15-stage process which uses the finest natural materials.

Charlotte O’Sullivan, Mulberry’s Brand and Marketing Director, said: “We are delighted to continue our collaboration with Merrythought this year, with the creation of another limited edition collection of Mulberry bears.

“Last year’s collaboration was a great success with our customers and we look forward to introducing them to this year’s arrivals.”

The Mulberry teddy bears are priced at £155 and are presented in a British-made luxury gift box.