Brighton East Street is 1 of 15 stores planning to reopen its doors after being forced to close due to coronavirus

Fine tea, coffee and hot chocolate specialists Whittard of Chelsea is set to reopen another 15 of its UK stores this Friday, including Brighton, Southampton and Bristol. All Whittard stores were forced to close on Saturday 21st March, following government advice on COVID-19. This is the third phase of stores planning to open as part of the brand’s gradual approach to reopening all 47 UK stores.


Upon reopening stores, Whittard will be doing things a little differently to ensure staff and customers feel safe and comfortable while making the shopping experience as easy as possible. Some of the measures that have been put in place are:

-Distance markers to guide customers around the store
-Frequent cleaning and plenty of hand sanitiser
-A smaller number of customers will be welcomed in at one time with a one-way system to follow
-Only card payments will be accepted, with an increased contactless limit of £45 per transaction

As of Friday, all 15 stores will be open with minimum trading hours of 10:00–17:00, Monday–Saturday, please check your local store for Sunday opening hours. You can find the full store reopening plan here.

You can visit the Brighton store at 51 East Street, Brighton, BN1 1HN. Get directions here.

Simon Jones, Whittard of Chelsea’s Head of Retail, said of the reopening:

“It will be a pleasure to welcome back yet more of our amazing store teams as part of the next phased reopening for the business on Friday. We obtained many invaluable learnings from the initial stores, where we have been absolutely delighted with the customer and colleague response to the changes we have made in line with government guidelines.”