Corona and Parley for the Oceans launch nationwide beach clean series in Brighton on Summer Solstice – and you’re invited.
- Residents of Brighton invited to take part in the first beach clean hosted by Corona x Parley this year on Friday 21st June
- Beach clean will end with a party at Brighton’s Sea Lanes to toast to the efforts and watch the sun set
- Ben Fogle helps launch pledge to encourage the UK population to join together in an effort to protect paradise
Beer brand Corona and environmental organisation Parley for the Oceans will also be hosting a series of beach cleans around the UK this year to remove plastic waste already on British shores, whilst educating participants on ocean conservation and how to become more plastic conscious – and the first one kicks off in Brighton on Friday 21st June.
With over 65 beach cleans planned across the UK, Corona together with Parley for the Oceans is hoping to clean more than one million square metres of UK beach already affected by plastic waste.
Local residents and tourists can get involved in these cleans for free, and after participating in the first beach clean in Brighton, attendees are invited to toast to their hard work and efforts with a free Corona at a special beach party which will be held at Sea Lanes.
- Friday 21st June
- 5.00pm – meet, chat, intro
- 5.30pm – everyone heads out to start clean
- 6.30pm – participants can head back to toast with a free Corona
- Sign up to the Brighton beach clean here: www.ProtectParadise.com
- Post- beach clean party to be held at Sea Lanes
- The clean will kick off at 5pm with a briefing from Parley, before everyone heads out to the beach
- Following the clean, participants can head to Sea Lanes where they will be able to watch the sun set with an iced cold Corona for free
TV personality, environmentalist and explorer Ben Fogle, said: “You may feel like your individual efforts to avoid plastic are just a drop in the ocean. But if we all play our part, those drops will become a wave of change. I am working with Corona to help rally the public to join them in their efforts to reduce and remove marine plastic pollution from our oceans. It’s time to turn off the plastic tap.”
Pledge to protect paradise
To raise awareness on World Oceans Day, Corona teamed up with environmentalist Ben Fogle to launch a national pledge that aims to remove hundreds of millions of pieces of plastic from circulation in the UK, helping to protect beaches in the UK and abroad. The pledge came in response to new research which found that 69% of Britons find plastic impossible to avoid, with the average Brit using cellophane bags at supermarkets 9.6 times a month, while clingfilm is used 8.4 times a month, and bottled water 7.2 times a month.
Ben Fogle is inviting people to give up just one item of single-use plastic for a month to demonstrate how small changes can make a big difference – as up to 326 million pieces of plastic could be avoided over the course of the month, if every adult were to give up just one item, based on the average plastic. To make their pledge, participants simply have to Tweet @CoronaUK or post on Instagram tagging @Corona with the hashtag #ProtectParadise