Cyrus DAC

Kick Starting The Key To Sound From Cyrus

Cyrus Audio is launching its first Kickstarter campaign on 1st July, with the aim of raising £50,000 to develop the SoundKey, a micro-sized DAC designed to get the very best musical performance out of mobile phones.

Aimed firmly at the new generation of music lovers who use their mobile phones as the primary source, the SoundKey bypasses the low quality internal circuits of the phone and takes the digital music signal directly to high quality DACs and amps to improve the sound. Where SoundKey scores over other products that aim to achieve the same result is in its ultra low power consumption, achieved while still maintaining exceptional sound quality. With just 50mA current draw from the phone – around half that of rival products – it won’t run the batteries down anywhere near as quickly as other brands’ products.

A wide reaching social media based promotional campaign launches on Tuesday 7th June, inviting people to become the first to register their interest in the project. All responses to the social media campaign will be directed to a dedicated SoundKey microsite at www.soundkey.cyrusaudio.com, on which a competition will be running to enable one lucky person to win the very first SoundKey that rolls off the production line.
Potential backers are encouraged to use the hashtag #soundkey on Twitter (twitter.com/Cyrus_Audio) to talk to Cyrus about the product and campaign.


Simon Freethy, managing director of Cyrus, says, “There’s a whole new generation of music lovers who just don’t know how good the music on their phones can sound, as it’s let down by the low quality DACs and amplifiers employed in the phone. The Cyrus engineers, using their 30 years experience building products that provide a better music experience, have come up with a world-beating solution in the diminutive SoundKey.” He continues, “It will significantly enhance the enjoyment of content from phones and we are so excited by it that we want to invite consumers to be part of this revolution. Join us at our dedicated SoundKey microsite and register your interest to be one of the first backers and among the first to own one of these really cool products.”

Kickstarter pledge levels will be announced shortly and Early Bird and VIP packages will be available that reward the first people who get behind the product.

www.soundkey.cyrusaudio.com