Designate celebrates 25 years with a party on the pier

Designate celebrates 25 years with a party on the pier

Creative agency announces new charity partnership with Galvanise Brighton & Hove

Designate, the award-winning Brighton-based creative agency, is celebrating its 25th birthday this year. The award-winning company produces work for clients such as LV=, Brittany Ferries, Kuoni, Mark Warner, Columbus Direct and Priority Pass from their St Georges Place offices. And over the course of its history has also worked with luminaries such British Airways, P&O Ferries and BUPA.

To mark this landmark occasion, the agency threw a party on the iconic Brighton Palace Pier for 250 people on June 21st, complete with unlimited fairground rides, food and drink, plus a set from Welsh rappers Goldie Lookin’ Chain.

Designate also used the party to announce a partnership with Galvanise Brighton and Hove, a community-led campaign with local people working together to end rough sleeping, supported by the YMCA Downslink Group. More than £3,300 was raised to kickstart Designate’s work with Galvanise through an auction at the event.

 Designate founder Adam Hill said: “The city of Brighton is an integral part of our business, and we are honoured to be supporting such a worthy cause.”  The agency was started in 1993, by Adam with £300 and a second-hand mac. Since than it has grown and developed dramatically. Their office is home to 25 staff and they work with prestigious brands meaning that their work is showcased across the country on national TV, billboards, online, press and radio.

Adam says, “We’ve always liked taking risks as a business right from the early days. And we like working in partnership with brands that take risks too. That way we get to develop powerful strategies and really standout creative work that builds brands. Which we’ve done in spades over the last 25 years.”

The agency won a prestigious IPA Effectiveness Award for their work with LV= and won the Advertising Campaign of the Year award for Kuoni at the 2018 TMAs.

“We love being in Brighton,” says Hill, “It’s creative, inspiring, full of characters and a brilliant place to work. I first fell in love with the place when I fell asleep on a deckchair after a party and realized that the pattern matched my shirt. Designate are part of Brighton and I don’t want it to change.”