We’ve all heard of curated clothing companies, but they’re all focused on what people can see: shirts, jeans, shoes, bags etc. But online retail startup The Gents Pack believes what makes us feel sexy is what’s hidden underneath: great quality underwear. From great fitting, confidence boosting undies and beautiful, bold socks that put a smile on faces, to that hangover face refreshing cream, The Gents Pack is aiming to spruce up the modern man.
Developed by James T Fletcher – an underwear fan who subscribed to a service which lacked any experience and product diversity – The Gents Pack is a men’s subscription service and ecommerce platform providing the modern man with must have clothing, accessories and grooming essentials.
The new discovery service works in a similar way to curated clothing companies, whereby you tell the luxury men’s club how big you want your package to be, by choosing from the three options: undies, socks and grooming. You then tell the club your sizes and any preferences you might have such as underwear cut, sock style, or the type of grooming products you’re interested in trying – or, if you’re a bit more daring, tick “mixed” to get a real surprise every month!
“Opening a boring airmail bag, and trying on underwear is just not a great experience, so I wanted to change that.”
— Founder, James T Fletcher
The Gents Pack are working with an exclusive, handpicked range of luxury and boutique brands such as 2eros, Andrew Christian, Gregg Homme, Pantherella, Pringle Black Label and Happy Socks. The luxury packages arrive in the middle of each month as a ‘perk up’ just in time for pay day drinks down the pub.