Lagom In The Laines Hold – Closer To The Heart

British greeting card publisher and Brighton based business Lagom Design have opened their very first shop on Bond St in Brighton’s North Laine district.

Their first ever bricks and mortar store is called HOLD  and will be opened its doors this August. HOLD is a design-conscious lifestyle boutique that invites you to discover inspirational products hand-picked for their quality and provenance.

“People may think I’m mad opening a shop in the current climate but it’s not a decision I’ve taken lightly. I’ve been thinking about opening a shop for a few years now and for me the time is right. People are looking for that human connection, retail experiences that cannot be replicated online. The friendly welcome, being able to touch the products and to see the quality first hand. I’ve been told I’m brave, but I’m just following my instincts and love of good quality design.” Kelly Hyatt, Creative Director, Lagom Design.


Since the 1840s the North Laine area has been a hub of small industries and artisans and HOLD will be setting up shop in a building that was once home to a lithographic printing and ruler making company established in 1871.

Shop fittings will be a combination of old and new, paying homage to the history of the building and using the best elements of contemporary design. Using natural materials such as Walnut, Ash and Oak and display cabinets made by  German company Vitsoe whose ethos ‘living better with less that lasts longer’ ties in perfectly with the ethics of the business.

The gifts have been sourced from contemporary and traditional makers from across the world who share their passion for simple design and excellent craftsmanship. Be they woven, cast, blended by hand or just exquisitely designed, their in-house buying team have used their trained eye and experience to discover the best products international makers have to offer. Anything from leather goods, soaps and wooden toys. Objects to use and things to hold close to the heart.

HOLD  are also planning on becoming a creative hub for the like-minded by running art and design related events and workshops.