Lick Me Baby One More Time

Lick Me Baby One More Time

– Unique ‘Britney serve’ created by new soft serve ice cream store –

– Pride-goers in Britney-inspired get-up simply need to share a photo in store, using #SoftRepubick to receive their free limited edition serve on 4th August 2018 –

-Prominent Aussie Drag Queen, Shae G’day, to give one-off performance instore – with one-off Britney-inspired ice cream for those who show off their own karaoke prowess-


Soft Republick, the recently launched soft serve store set to make ice cream an imaginative work of art, has created a limited edition serve – ‘Lick Me Baby One More Time’ – in celebration of Brighton Pride 2018 and Britney’s headline act on 4th August – her much anticipated, exclusive UK Pride performance.

Britney fans dressed as the pop idol will be offered the colourful serve for free if they visit The Brighton Lanes store on 13 Duke Street or the Soft Republick van at Churchill Square on 4th August 2018, posting a picture of themselves using #SoftRepubick.

The one-off item has been created to reflect Britney’s signature, glitzy on-stage look.  Visitors will be able to add their artistic ‘Britney touch’ to the blank canvas ice cream via a choice of gold and pink edible sparkles, gold stars and a naturally-coloured pink Choc Spray, applied by the team using a spray gun. For the final creative touch, an assortment of Britney-inspired toppings and treats will be available to add to the ice cream to create a truly visual feast. The ‘Britney serve’ will feature on Soft Republick’s menu from Wednesday 1st August – Sunday 5th August.

Adding to the Pride festivities, prominent Aussie Drag Queen, Shae G’Day will be performing Britney’s greatest hits in the Soft Republick store between 2pm and 9pm on Saturday 4th August. Ice cream lovers will also have the opportunity to join in the celebrations and sing for their supper, with their karaoke efforts being rewarded with a free Britney cone.

Soft Republick champions a ‘no two swirls are alike’ approach to life, ensuring artistry and creative flair are always centre stage and every creation is unique. The store’s dedication to creativity is seen by its ongoing support of local artists, including its first creative collaboration much-loved Brighton artist, Pinky, whose colourful creations feature across the walls of the store. Pinky’s psychedelic designs also emblazon the exterior of the store’s two ice cream vans at Churchill Square and Brighton Station.

The recent addition of fellow Brighton artist, Lois O’Hara’s, work to Soft Republick’s third floor – which is available for event and creative workshop hire – adds to the evolving and eclectic gallery feel of the store. Her bold colour combinations and eye-catching designs look at home on the art-centric eatery’s walls.

Other Soft Republick favourites include:

  • The Graffiti Cone: Soft Republick’s signature serve comes with your choice of naturally coloured Choc Spray, fruit powder, toppings and sauce
  • The Soft-Dog: Soft ice cream in a choux bun with delicious toppings
  • Takeaway Boxes: Soft ice cream served in a street food inspired takeaway box with a profiterole and chocolate chop sticks
  • Espresso Sundae: Soft Republick’s take on an affogato – soft ice cream with espresso coffee

Located right in the centre of Brighton on Duke Street, this hub of creativity is open Monday to Saturday 9am-7pm and Sunday from 9am-5pm.

Running on the menu Wednesday 1st August – Sunday 5th August, the Britney serve will be priced at £3.30 (prices at the store range from £2.00 for a Naked Cone, through to £3.30 for a Graffiti cone and £4 for a Takeaway Box packed full of ice-creamy scrumptiousness).