Lockdown Has Brighton In A Hurry For A Curry According To Deliveroo Data
According to Deliveroo, orders of Indian cuisine in the UK have rocketed by 42% in the past 2 months, while Britain’s been in lockdown. After Birmingham and Bristol, Brighton orders the third most curry per capita than any other city in the UK Deliveroo has partnered with The British Asian Trust for the launch of The Big Curry Night In taking place between 22nd-31st May
Brighton 21 May: It appears the classic curry night is making a dramatic comeback – according to Deliveroo, orders of Indian cuisine in the UK have rocketed by 42% in the past 2 months, as Brit’s are opting for more ‘classic’ takeaway options as they stay home during lockdown.
Based on search terms on the app, there has been a significant shift from customers searching for specific restaurants on the app to now searching general takeaway categories – with Chinese and Indian taking the spot for the most searched terms. Burgers, previously the most popular menu item for Brits on Deliveroo in 2019, are no longer on top.
To celebrate Britain’s love of curry, Deliveroo have partnered with The British Asian Trust for the launch of The Big Curry Night In – an opportunity for the UK to come together under lockdown and enjoy the nation’s favourite dish together – a delicious curry. Between 22-31 May, households will choose a night when they order a takeaway, cook their own or buy a curry to share with their loved ones, including those further afield via video calls. And each will make a donation to the British Asian Trust, who is raising funds to feed families across South Asia who are going hungry because of the COVID-19 crisis there.
Brighton named one of Britain’s most curry loving cities
Deliveroo has revealed that Brighton has ordered the third most curry per capita in the past two months out of any other city in the UK, just after Birmingham and Bristol. This also marks a 29% uplift in the city’s Indian cuisine orders, compared to before lockdown.
According to Deliveoro, the top 10 cities ordering the most curries during lockdown are:
The food delivery company also revealed Bristol’s most popular Indian dishes over the past two months:
Railway Tray from The Chilli Pickle Canteen
Hyderabadi Lamb Curry (DF)(NGI)(Medium) from Curry Leaf Cafe
Korma from Brinjal’s
Masala Dosa (V, GF) from Indian Summer
Chicken Tikka Masala from Bayleaf Indian Brasserie
According to Deliveroo, the most popular curry in the UK is Chicken Tikka Masala, followed by a Korma, then Vindaloo. While it’s clear Brits still crave the curry-house classics, the company has also seen an increase in orders of less traditional-takeaway dishes. Vegetarian Indian food for example, has seen a 26% uplift in popularity compared to this time last year. Orders of Indian street food are also on the rise (62% uplift from 2019); with favourites including Masala Dosa, Kathi Rolls and Pav Bhaji.
The company has looked at its data to reveal which cities in the UK like their curries hot… or not. With the highest orders of Vindaloos, Phalls and Jalfrezis – choices for the braver tongues and tummies, the UK’s cities most spice loving cities are:
And the crown for the UK’s mildest city goes to… Coventry – epitomised by their most ordered Indian dish on the app: a side of mint sauce. Their other top dishes range on the creamier side of the spice spectrum, with Butter Chicken and Kormas pulling up as city favourites. The top five cities with the lowest threshold for spice are:
Richard Hawkes, Chief Executive, the British Asian Trust said: “We are delighted to be working with Deliveroo to launch the first ‘Big Curry Night In’. The nation’s love for curry and South Asian food has a long, established history and is a vital part of the UK’s restaurant and takeaway industry, which has suffered in recent weeks due to the national health crisis. We are encouraging members of the public to get their orders in to enjoy their favourite meal at home over the next week and share their experiences with us on social media to help support our fundraising campaign.”
Will Shu, CEO of Deliveroo, said: “”It’s with great pride that we are partnering with The British Asian Trust to help raise vital funds for those living in South Asia most affected by this global crisis. While many restaurants have closed, their kitchens remain open for takeaway and delivery. At Deliveroo we are immensely proud to partner with curry houses up and down the country to bring their incredible dishes straight to your door. Join us for The Big Curry Night In and support your local curry houses”