London’s Zero Waste Ethical Knitwear Brand Valentina Karellas Launches New Cotton Collection.

LONDON, UK – July 2019 –  Valentina Karellas launches Cotton Capsule collection of sustainable, urban-chic knitwear.

The London-based ethical and zero-waste knitwear brand features unique designs that are carefully hand-crafted and sourced from premium materials that would otherwise have gone to waste.

Through dedication to sourcing and handcrafting everything locally, the brand continues London’s rich heritage of quality manufacturing. All pieces are handmade by Valentina Karellas herself, in Valentina’s small North West London workshop, and are made to order, leaving zero waste in the production. This leads to a more conscious shopping experience that reduces the carbon footprint and delivers exceptional quality pieces that look stylish and are crafted to last.

Founder and Designer, Valentina Karellas’, philosophy is that “waste”, as in leftover, yarn from big production factories could be used to create beautiful, high-quality, urban knitwear. As a result, this creates a sustainable approach to London’s antidote of fast fashion.

London born and bred Valentina Karellas studied fashion at the London College of Fashion and received her Masters in knitwear in Florence, Italy. Having worked in the fashion industry in Italy and China, she quickly learned of the wastage of garments and disappointing conditions in factories. This inspired her to launch her self-titled fashion label that is fun, ethical and sustainable.

Valentina Karellas collections range from bright and contrasting coloured jumpers, dresses, jackets, skirts, trousers, to accessories such as scarves, hats and bags all made from high-quality fabrics such as Merino Wool, Scottish lambswool, cashmere and cotton. Designs range from £15 – £700 and can be purchased online at

With every purchase made directly through Valentina Karellas’ website, £5 is donated to Bloody Good Period, a charity that provides menstrual supplies to asylum seekers, refugees and those who can’t afford them.

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