Luxury watch trader reports sales surge

Luxury watch trader reports sales surge

The Watch Exchange London has doubled profits during the lockdown as it increasingly utilises digital platforms to ensure clients achieve the best possible price when selling their luxury timepieces.

The Mayfair based company has been buying and selling thousands of high-end watches on WhatsApp Business during the last quarter. It will soon be launching an auction App on which a client’s watch will be swiftly auctioned to more than 150 traders. Prior to auction, all watches are thoroughly inspected, verified and valued by experts at the business’ Mayfair branch, where the client has the option of accepting an initial offer.

The Watch Exchange London co-founder, Arfan Mohammed, commented: “We had to adapt quickly when our Mayfair branch was forced to close in March and are thankful that our business can thrive using technology. Times are tough and these digital platforms ensure that people who choose to cash in on their investment, or want to exchange their watch for a different luxury timepiece, will receive the highest possible price.”

The Watch Exchange London’s professional and efficient team has more than 15 years’ experience of working with household name brands including Rolex, Cartier and Patek Philippe. The experts accept watches valued between £500 and £1 million, some of which are collectible or vintage and have a waiting list of up to eight years.

Arfan Mohammed moved from Middlesbrough to London 15 years ago and quickly grew his contacts within the industry, working with world famous department stores and building up his knowledge to become the watch virtuoso and historian he is today. Arfan has 10 years’ experience with Rolex timepieces alone and over the years has traded luxury watches worth hundreds of millions of pounds.

To find out more about The Watch Exchange London, visit