McDonalds workers spruce up the level Brighton

McDonalds workers spruce up the level Brighton

Volunteers from the McDonald’s restaurants in Brighton worked together to spruce up the Level and the surrounding area. This is the third litter-picking event that the team have completed this year.

The group of 11 McDonald’s crew from the Western Road, Brighton Marina, Churchill Square restaurants, among others, embarked on the challenge to give the areas a much-needed refresh. 12 bags of litter and debris were collected throughout the day and the team left the area looking much improved.

2017 marks the seventh year of McDonald’s and Keep Britain Tidy’s ongoing partnership to help combat litter. This event is just one of a number of McDonald’s clean-ups taking place across the UK as part of Keep Britain Tidy’s anti-littering campaign, ‘Love Where You Live’. The campaign continues to encourage local communities to take action and work together to tackle litter in their area.

Local McDonald’s franchisee Ismet Turen, said of the team’s work on the day: It’s a key priority of ours to ensure the local area in Brighton remain free of litter and an enjoyable place to visit. As a business, we understand the important role that we play in making the area a better place. While we are keen to actively discourage littering, we recognise that community events like this one help make a huge impact on the local area. I’d like to thank everyone involved for all their hard work.”

Aside from larger litter events such as these, McDonald’s restaurants patrol the streets at least three times a day to collect all litter that has been discarded, regardless of its origin. Crew members across the UK cover a total of 3,000 miles each week on litter patrols, which equates to 150,000 miles a year and the distance of five marathons each year per store.

Keep Britain Tidy chief executive Allison Ogden-Newton said: “To win the war on litter everyone needs to work together, with businesses having an exciting part to play. McDonald’s Love Where You Live initiative, together with their day-to-day commitment to tackling the problem through their litter patrols and their ongoing support Keep Britain Tidy, is an example of how a business can make a real difference.”

In addition to the annual Keep Britain Tidy litter events and daily patrols, many restaurants have also now begun to get involved in events such as painting walls and replanting trees and flowers that improve local community areas.