Moss, the menswear retailer, today (6 October 2022) announced the opening of its brand new store in Brighton.
Located on North Street and spanning 2,782 sq ft across two floors, the store will showcase the very best the retailer has to offer, from casual to formalwear and officially open its doors last week 29 September 2022
‘Expect the unexpected’ is the latest digital campaign from Moss and this is exactly what visitors to the new Brighton store will experience.
The store has been specifically designed for a heightened customer experience that post-pandemic Brightonian shoppers are looking for. This includes, amongst other things, a dedicated style suite and fitting room appointments designed to deliver a true VIP experience.
The shop fit is pared back and refined, creating spaces that are flexible and can change with seasons and events, all focus on helping customers look and feel their very best.
Moss, Brighton will showcase the best of its ready-to-wear offering, its Hire selection as well as Custom Made options and the hugely successful casualwear offer that was launched AW21 and famously fronted by Fred Sirieix.
Said Brian Brick, CEO, Moss, “As we continue our new store expansion programme, we now turn our attention to Brighton, a city with a creative spirit and energy that feels like it connects with our new ambitions as a brand.
“We designed the store to focus solely on our new product offering with the customer at its core. The interior is pared back and raw, keeping as much of the internal shell of the building on show as possible.
“With this new store, we reconsidered our approach to our Custom Made offering to ensure it’s as individual as our customers are. A space where you can have a coffee and relax while you design your perfect suit with the help of our style experts.
“We’ve taken our tailoring expertise and developed a product selection for AW22 that fits perfectly into our modern lifestyle. The new store is an ideal space to discover a new look for Moss.”
And in terms of trends for AW22 customers can expect texture. Think flannel, tweed, and corduroy, complemented with warm tones like navy, fig and camel as well as relaxed silhouettes alongside options for layering to sit under tailoring.