Opodo reveals surge in online searches following vaccine announcement: London top of the wish list for European travellers

Opodo reveals surge in online searches following vaccine announcement:
London top of the wish list for European travellers

The data investigates online searches from worldwide countries and the UK.

It reveals a significant surge of interest in travel and – key to UK hospitality’s future bounceback – that London tops the list for most searched-for destination across the board.
in the week after the announcement of the vaccine (9 Nov – 15th Nov) compared to the week before
on the day of the Pfizer announcement (9th Nov) compared to the day before (8th Nov).
UK consumer searches:
+22% volume of searches in the week after the announcement of the vaccine (9nov-15nov) compared to the week before (2nov-8nov)
+18% volume of searches the day of Pfizer announcement (9nov) vs the day before (8nov)Top destinations searched for both before and after the announcement were broadly the same, including Tenerife, Dubai, Lanzarote and NY.
Other global market consumer searches:
+11% volume of searches in the week after the announcement of the vaccine (9nov-15nov) compared to the week before (2nov-8nov)
+15% volume of searches the day of Pfizer announcement (9nov) vs the day before (8nov)
Top searched destination before and after announcement LONDON Further popular searched destinations (ranked second to fifth) following the Pfizer announcement (9-23 Nov) are Dubai,Istanbul, NYC and Paris


In our landscape of changing travel directives and opportunities, it is clear that the arrival of the vaccine in the months ahead offers hope for all of us longing for travel – whether to see family, revisit an old favourite, soak up the vibrancy of another city, or in search of winter sun, culture and relaxation.  It is warming to see that, despite Heathrow losing out to Paris Charles de Gaulle in the busiest European airports ranking this autumn, London is the most searched destination for worldwide visitors: hope indeed for our hospitality industry for the months ahead.