Proud’s Cabaret Allstars Reopens The West End feat. Denise Van Outen

Proud’s Cabaret Allstars Reopens The West End feat. Denise Van Outen

Alex Proud is on a mission to save the UK Entertainment sector and prove that the show can go on safely and that the West End can come back stronger than ever.

“London is still the greatest city for entertainment in the world” said Mr Proud today. “We will be welcoming audiences back to the biggest and best Cabaret experience on Earth. Quite frankly, this is the most important launch event of my life. I’m prepared to put my neck on the line and be the first to re-open, because we want our customers to know that they are our priority. They can trust us to get this right, and to look after their health and safety as we have been looking after audiences for years. Welcome back to the West End!”

Proud Embankment will re-open it’s Vegas style Cabaret All Stars from August 7th, headlined by the UK’s favourite entertainer Denise Van Outen and an incredible line up of world class Circus and Cabaret performers performing at Proud Embankment every Friday and Saturday night from the first week of August. Proud Cabaret in Brighton will simultaneously re-open its iconic Kemptown venue with a star-studded cabaret cast, to entertain seaside visitors and cabaret fans.

Both venues have undergone a complete makeover to increase capacity by 50% and ensure maximum social distancing. With a new mezzanine level at Proud Cabaret Brighton, and a modern, glass surround on the upper level at Embankment that ensures clear sightlines and optimum hygiene, Proud is welcoming customers back in style.

Denise Van Outen said: “I am absolutely thrilled to return to host and co-curate the Cabaret All Stars night, with some amazingly talented acts on show. I can’t wait to be back singing my favourite songs at such a fantastic London venue.”

Alex Proud says: “I am so proud, excited and honoured to welcome Denise Van Outen back to Proud Embankment. Denise is the epitome of Cabaret. She’s sassy, funny, has a voice to die for and charisma that oozes off the stage. I cannot wait to share this unforgettable experience with you.

We are proud to be the first venue to re-open with a major West End Theatre style show, and the first audiences will be the lucky ones, they will have a once in a lifetime opportunity to see the best performers in the world in an exclusive and iconic setting. Reduced capacity will mean better seats, better views and a more personal experience.”


The spectacular showstopper Cabaret All Stars will feature Europe’s most talented music, cabaret, drag and acrobatic acts, performing exclusively in the UK’s biggest and most opulent cabaret venue.

Each evening, Denise will take to the stage and introduce the audience to the unforgettable acts; perform six fun and fabulous crowd-pleaser hits herself, and then end the show with her grand finale. Guests can expect live music embodying the spirit of the swinging sixties & sexy seventies, world class jazz musicians and on-stage bands, and award-winning acrobats, fire breathers and burlesque beauties.

Guests will be treated to a delicious three-course menu with welcome cocktail while enjoying the spectacle. Drinks on offer throughout the night include a prohibition-era inspired cocktail menu to match the glamorous Gatsby-esque venue.


In a recent BBC News interview Mr Proud outlined how well prepared and experienced the Hospitality sector is in dealing with in-venue health and hygiene.

“We have the highest standard of filtration systems, exceptional cleanliness and hygiene measures and have put in place industry standard measures adhering to social distancing guidelines across all our venues to ensure customer safety. ”

Proud noted that across all venues he has installed a new remote ordering app for cashless payments to reduce client-server interactions and will be offering customers at its flagship venue Proud Embankment the option to sit in separate, private booths. Proud Embankment’s vast, spacious interior is uniquely able to offer maximum distance between tables and diners, with contactless hand sanitiser stations around the venue, single direction signage, single use menus and disposable napkins, and sealed cloakroom boxes for customer’s personal items. The Proud Group aims to offer it’s audience an environment as clean and as safe as their own homes.

“At Proud we take our customer’s safety as seriously as we take our entertainment” says Proud, “And we take our entertainment very seriously indeed. We are the best in the world at what we do. Trust us to get this right.”

Tickets are now on sale for every Friday and Saturday night from 7th August 2020 and can be booked online at, or by calling the Proud sales team on: 0207 482 3867

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