Rock star and Sussex dementia campaigner encourage walkers to sign up to Brighton Memory Walk

Rock star and Sussex dementia campaigner encourage walkers to sign up to Brighton Memory Walk

  • Sussex dementia campaigner Hannah Mackay and Roy Stride of Scouting for Girls encourage Sussex walkers to sign up to Brighton Memory Walk
  • Local survey reveals 38% of pet owners in Brighton would rather walk with their pets than their partners
  • Seafront and forests are Brighton’s favourite walking locations also revealed in new survey from Alzheimer’s Society to discover the nation’s walking habits

Alzheimer’s Society is calling on everyone to don their walking gear and take part in Brighton Memory Walk on 18 September 2021 at Hove Lawns No.1 to unite against dementia. People can also organise their own Memory Walk at a time and location of their choosing with or without their beloved pets and partners throughout September.

Roy Stride of lead singer in the band Scouting for Girls, who lives in the South East, is also encouraging walkers to sign up to Brighton Memory Walk


“People living with dementia have been worst hit by the pandemic, Brighton Memory Walk is a great opportunity for the people of Sussex to show those affected that they haven’t been forgotten. Dementia research still trails far behind other health conditions, after decades of underfunding. Alzheimer’s Society fund all types of dementia research, including how to better dementia care, improve diagnosis, and understand risk factors so we can find ways to prevent the condition.

My Mum Katy who was a teacher and mathematician was diagnosed with a rare form of early onset dementia (Picks Disease) at the age of 60 and within two years she did not recognise me. Seeing her go through that has made me focus on helping Alzheimer’s Society raise as much money and awareness as possible about dementia.”

Covid has hit the particularly hard. Prolonged isolation, social care service reductions and a loss of routine and social interaction have led to shocking levels of decline in thousands of people with dementia. Alzheimer’s Society’s support services, like its Dementia Connect support line, have been used over five and half million times nationally since lockdown began in March 2020.

Dementia Campaigner Hannah Mackay (a police officer who lives in Sussex) is also encouraging walkers, their families, and their pets to sign up for Brighton Memory Walk. Hanna’s father has Frontotemporal Dementia (FTD) a rare form of dementia and was diagnosed at 60.

“For those of us who have close family members that are adversely affected, it means so much to see people participating in Brighton Memory Walk.

I cut the ribbon at the last Brighton Memory Walk with my children in 2019. It was a fantastic day for me, my friends and family to come together and do our bit to support Alzheimer’s Society. We all loved seeing the walkers with their families and pets parading along Brighton seafront. Whatever your reason for walking, I know that together we will beat dementia.”

Jacqui Justice-Chrisp, Alzheimer’s Society Area Manager, said: “We love to see our fundraisers team up with their four-legged friends at our Memory Walk events, so we are amused, but not surprised, by the survey results. Whether walkers choose to walk with their dog or their family and friends this Autumn, they will be making a huge difference to the lives of people with dementia in the aftermath of Covid and beyond.

“This last year has been devastating for people living in Brighton with dementia, their carers and their families. Many sadly passed away, and many more have got so much worse, while isolated from those they love and unable to continue their usual daily activities and routines. As a result, our services have never been needed more.

“We are looking forward to see our walkers join forces with their pooches, and loved ones, at Brighton Memory Walk, or on the paths and pavements of their choosing throughout September and are thankful for everyone lacing up their boots this Autumn to support this vital cause.”