This week’s new ITV ident has been created by Brighton’s Same Sky working with Regent High School and Quiet Down There.
ITV this week revealed their latest community created ident created by Brighton’s Same Sky with Students from Regent School. This ident was created on 13 March just before lockdown and has been waiting to be revealed. One of a series of community inspired and created idents, the new Same Sky version used willow and tissue to create small lanterns that came together to make the logo.
Same Sky visited the school earlier this year to meet the students and share some simple lantern making skills. The students and Same Sky got together in Park Royal, London, to make the logo and bring it to life. It was an exciting day, if delivered in very unusual times. The students had a chance to meet television and film professionals, technicians and directors in the process.
John Varah, Same Sky artistic director, said: “We are so happy to have worked with such lovely students and teachers from a great school. The lantern process was inspired by our lantern making for Burning the Clocks and the Children’s Parade in Brighton and is a great medium to make and share skills and stories.”
The ident will accompany ITV programmes this week from 15 to 21 June with a set of five different complimentary versions. These and the process and story of their creation will also be available to see at ITV creates and can be seen on Same Sky’s social media channels on Facebook and Twitter.