SPICE UP YOUR LIFE WITH THE DUPPY SHARE’S NEW SPICED RUM FLAVOURED WITH PINEAPPLE AND KOLA NUT

37.5% ABV | 70cl | £26.50 RRP


The Duppy Share has announced the launch of The Duppy Share Spiced in the UK. Heroing pineapple, kola nut and other Caribbean spices it packs a botanical punch to transform the simplest of mixers into drinks with incredible depth. The Duppy Share Spiced has launched exclusively at Selfridges in-store and online.

SPICEDUP

Revolutionising the Spiced rum category, The Duppy Share Spiced uses an expertly blended base of aged Caribbean rum from award-winning distilleries Worthy Park (Jamaica) and Four Square (Barbados). The rum is then spiced up with vibrant pineapple and rich kola nut, with supporting notes of ginger, vanilla, clove and nutmeg, following through with brightness from grapefruit, orange and basil. The result is the ultimate party spirit for the most epic of drinking occasions, from casual drinks with friends to late night house parties.

To create the playful craft rum, The Duppy Share Spiced was developed with Robin Honhold, former head of operations at Mr Lyan Ltd and award-winning co-founder of drinks innovation team A/O.

Made with 100% natural flavours, The Duppy Share Spiced is perfect paired with your favourite mixers including ginger, soda and cola, as well as mischievous twists on classic cocktails including a fruity pineapple daiquiri.

THE DUPPIES

The Duppy Share is the name given to the rum that evaporates during the aging process (The Angel’s Share in whisky), and legend dictates that mischievous spirits called Duppies swoop between distilleries, stealing the best of the rum. Possessed by the Caribbean rhythms, their bodies contort from creature to creature. Embracing the party spirit, The Duppy Share Spiced pays tribute to its namesake on the label by heroing a shapeshifting Duppy caught mid-metamorphosis in Carnival flow.

Founder, George Frost, says; “We wanted to create a Spiced rum that tasted incredible and stood out from the crowd. Spiced rum is booming in the UK, with sales topping 10 million bottles in 2019, and we saw a massive opportunity to create a spiced rum that focused on adding depth of flavour and complexity that you don’t usually get or expect from other spiced rums.

“Spiced rum has had a bad reputation in the past for being super sweet and packed so full of flavourings that you can’t even tell that it’s a rum. We wanted to forge a different path to show UK drinkers how good a spiced rum can be. Using some of the best gins as our inspiration, we worked with Robin until the balance of spices and botanicals was just right.  We think that we have created an incredible rum and The Duppy Share Spiced will become the go-to for the most epic of parties and classy tropical drinks. With such a complex balance of flavour, that all you have to do is add your mixer of choice to create a drink that packs a punch with a Caribbean twist.”

SIGNATURE SERVES

Spiced Pineapple Daiquiri

Blended with scorched pineapple, The Duppy Share Spiced is perfect for a Pineapple Daiquiri:

50ml The Duppy Share Spiced

25ml lime juice

25ml sugar syrup

Spiced Caribbean Cola

The Duppy Share Spiced is infused with natural kola nut, meaning that it works perfectly in a Spiced Caribbean Cola:

50ml The Duppy Share Spiced

Top with cola

Garnish with fresh mint leaves

The Duppy Share Spiced is available exclusively from Selfridges in store and online, and via www.theduppyshare.com for £26.50 RRP.

www.theduppyshare.com