Global wine brand Squealing Pig has partnered to become the official wine of Pride in 2022 and will be launching a series of activations to celebrate.

August 2022: Squealing Pig, the global wine brand, is looking to share love, celebrate unity and protest with its upcoming sponsorship of Pride 2022 this summer.

The brand will be making an eye-catching arrival, during Brighton Pride Parade that has to be seen to be believed. A 6 metre Squealing Pig Pride Blimp with fly across the south coast skyline to demonstrate the brand’s passion to support the LGBTQIA+ community.

As the only wine sponsor of Brighton Pride, Squealing Pig will be available in all official bars with branded carafes and a selection of four wines: Chardonnay, Sauvignon Blanc, Malbec and Primitivo.

In addition to Brighton, Squealing Pig will also be supporting Leeds Pride on the same weekend in early August. Heading up to Yorkshire in its Squealing Pig Van the brand will be serving up glasses of refreshing Chardonnay, Rosé and Primitivo to thirsty supporters of Pride. In addition, 25% of all wine stock will be donated to support the festival and help raise funds for the creative work in the local community.

Ben Blake, Head of Marketing EMEA at Treasury Wine Estates, adds; “Squealing Pig was born to give wine drinkers something new, fun and exciting. The chance to easily explore different wine varietals from different countries all under one trusted brand.

Our unique brand personality of ‘Less Bore & More Pig’ optimises that life is too short to bore people with waffle and pretentious. That’s why we couldn’t wait to partner with Pride and celebrate all that is possible for the LGBTQI+ community with call to embrace who we all are in individually and how we can fly together and have fun.”

Squealing Pig Wines will be present at both Brighton (5th – 7th August) and Leeds (7th August) Pride.

Festivalgoers who spot the Squealing Flying Pig or Bar during Brighton and Leeds Pride, snap a picture, share on Instagram, follow @SquealingPigUK and use #SquealingPigPride for the chance to win a year’s supply of wine!

For those without tickets to the festivals Squealing Pig Sauvignon Blanc will be on promotion in Asda for just £8 (RRP £9).