The Capitol Theatre in Horsham prepares to unleash their inner Elf!

Staff and visitors will be donning their festive elf ears, tights and jingly shoes to raise money for Alzheimer’s Society this December.

They are among a number of local organisations who have signed up for Elf Day 2019 on Friday 6 December, and will join thousands of elves around the country throughout December, all uniting against dementia.


As part of their Elf Day celebrations The Capitol (North Street Horsham, RH12 1RL) will provide tea, mince pies and gingerbread men from 10.00am to 12 noon with donations going to Alzheimer’s Society. Steve and Rusty the elves from The Ho Ho Ho! Christmas Show will visit from 10.30-11.30am for a chat and photos.

This is a fitting end to a very dementia friendly year for the Capitol who have dementia friendly filmn screenings every month, which they will continue throughout 2020. Tickets to the dementia friendly screenings include a free tea or coffee and ticket for a carer – for more information call the Capitol Box Office on 01403 750220.

Alzheimer’s Society is looking for more local schools and businesses to join in the fun this Elf Day to help the charity get closer to a world without dementia.

All the money raised by its little, and not-so-little, helpers will provide information and support, improve care, fund research, and create lasting change for people affected by dementia.

There are 850,000 people living with dementia in the UK, including 14,900 people in the West Sussex County Council area, according to a recent report by the London School of Economics and Political Science commissioned by Alzheimer’s Society. That figure is set to go up by more than 40% in the next decade to over 21,100 people by 2030.

Jess Hillicks, Community Fundraiser for Alzheimer’s Society in West Sussex said:“We’re calling on everyone – from businesses to schools – to let their inner elf out to play on Friday 6 December. We want people to gettogether with friends, family and colleagues and dress up this Elf Day to help raise money to support people affected by dementia.

“It’s really easy to take part – just ask for one of our free Elf Day fundraising kits by visiting alzheimers.org.uk/elfday

“There’s a serious side to it too. Dementia is now the 21st century’s biggest killer and could affect us all.

Alzheimer’s Society’s website is bursting with ideas about how to make the most of the day. Participants can go all out and dress up in an Elf outfit, or simply bake some delicious Christmassy treats for donations.

Activities include selling ‘Scrooge Passes’ for a suggested donation of £5 to anyone who opts out and raising sponsorship to persuade the company manager or a head teacher to wear an Elf outfit.

People can register for a free fundraising pack at www.alzheimers.org.uk/elfdaywhich

includes posters, a chief elf badge, mince pie recipe and other fundraising ideas. The hashtag for the day is #elfday. And although Elf Day falls on Friday 6 December, events can take place anytime throughout the month.