The Law of the Jungle

From the Champagne reception to the spectacular Zebra Tribal Dance, the launch of the new Gatwick Office of Acumen Business Law was a true celebration of the firm’s growth and success

Approximately 270 business executives booked to come along to the glitzy launch cocktail party that was held at the grand Gatwick Mercedes Showroom. Guests were greeted with a glass of Champagne on arrival together with an Acumen Cash Card with £300.00 to use on legal fees. A nice touch, we thought.

But did we say cocktail party? Yes we did! A buzzing and busy cocktail bar with three impressive mixologists were wildly making cocktails throughout the night. The most popular ones were Acumen on the Beach and The Litigator. For those who were driving, the refreshing and delicious Fixed Fizz (a name inspired by the ground breaking fixed fee charging system of Acumen Business Law) was a winner.

While sipping cocktails and networking, the Jukebox DJ was playing the delegates’ tracks, chosen in advance, but there’s no doubt, the wow factor was the 12 spectacular Zebra Dancers who conjured the tribal warrior spirit and enchanted the crowd with their surprise entrance to the sound of loud tribal drums.

Dressed as zebras, with tribal face paint and all the accessories, they danced their way in through the front door among the delegates (who were busy networking!) and created a spontaneous, almost biblical parting of the crowd. They then took to the stage, jumping and summersaulting acrobatically with the grace and beauty of their animal inspiration.

Afterwards, there were more cocktails, more networking and some fun shots at the photo booth (delegates will be pleased to note none of those photos are here). Others also recorded some heart-warming video messages in the booth, while many walked around looking at the wonderful cars on display.

Penina Shepherd,  founder and MD of Acumen Business Law said, “A day after the event we received more than 100 messages via email and social media from business clients and contacts saying how much they enjoyed the night.” Keen to highlight the business’s success, she is clearly excited about the future.

“The launch is just the first step in many more that we need to take to form and grow the Acumen Family in Gatwick as we have done in Brighton & Hove. I know that we will give it our all to make it a success and with the current support we already have in the area, hopefully we can replicate the Brighton success all over again”


Acumen Business Law