THIS Isn’t Chicken Nuggets and Isn’t Bacon Launching at Patty & Bun
Patty & Bun will be the first UK restaurant to serve up the ground-breaking THIS Isn’t Chicken and Isn’t Bacon, designed to fill a gap in the market for delicious plant-based food that is equally loved by vegans as meat eaters. Made mainly from soy beans, water and peas, THIS takes plant-based ingredientsand introduces heat, pressure and water to produce a vegan product with a texture that’s ridiculously similar to meat.
From3rdJune, Patty & Bun will be serving up a plant-based version of everyone’s favourite fast food treat, with the launch of THIS Isn’t ChickenNuggets,as well as at their new ventures Jefferiesand Smash Patty.
THIS has also answered non-meat eater’s dreams and finally made a plant-based baconthat actually has the same look, taste and smell as bacon. Patty & Bun will be topping their vegan burgers with rashers of THIS Isn’t Bacon, including their legendary Whoopi Goldburger and NEW vegan Pamela burger.
THIS has spent 1.5 years working alongside food scientists to develop their plant-based products that allows consumers to virtually eat meat, whilst being completelycruelty free, without the same environmental impact as meat and healthy with an added protein and iron kick. THIS co-founders also know a thing or two about meat, having co-founded their own beef-based burger chain, Chosen Bun, which they sold in 2016.
Patty & Bun founder, Joe Grossmann, says: “we’ve been working on our vegan menu for a while and are super pumped to be collaborating with THIS. Their bacon is next level!”
Andy Shovel, THIS co-founder, says: “THIS aims to be the go-to plant-based brand for meat-lovers, so Patty & Bun is an ideal launch partner for us – being so roundly adored by meat devotees. What’s super-exciting for us, is that the P&B team are planning to showcase the products with creative but also quite purist recipes – not drowning them in sauces or seasonings; that’ll allow our ingredients to stand out and really show people how meaty and delicious we can make plant-based food”.
Notes to editors:
Launching 3rdJune across all Patty & Bun sites, Smash Patty and Jefferies.
5 THIS Isn’t Chicken Nuggets with Ketchup – £4.50
8 THIS Isn’t Chicken Nuggets with Ketchup – £6.75
Patty & Bun
Patty & Bun believe in quality of produce, selecting their ingredients from British suppliers wherever possible. The beef is free range, the buns are made to a bespoke recipe, and everything in between is lovingly produced in their Hackney- based kitchen. They’ve built up a reputation in London as ‘burger royalty’, currently having 10 shops around London and a whole host of events under their belt.
Instagram: @pattyandbun / Twitter: @pattyandbunjoe