Tyl by NatWest raises over £300,000 through the Tyl Giveback Community Fund
Tyl by NatWest, in partnership with Pennies, has raised over £325,000 to support charities across the UK through its Giveback Community Fund.
With every card transaction Tyl customers take, Tyl donates a portion of the revenue to the Giveback Community Fund. The more successful Tyl customers are, and the more card payments that they take, the bigger the Giveback Community Fund becomes, increasing the impact that Tyl can make in local communities.
The Giveback Community Fund supports Hospice UK, Macmillan Cancer Support and The Prince’s Trust nationally, as well as supporting charities local to Tyl customers. Tyl customers can nominate a local charity they think would benefit from a grant from the Giveback fund too, with causes including Change Please Foundation, Maggie’s Manchester and Sussex Wildlife Trust receiving grants to date, after nominations from local businesses.”
Recent research by Pennies found that 59 per cent of consumers believe that businesses should contribute to society in an impactful way, clearly outlining the necessity for local businesses to give back to their communities. Simply by partnering with Tyl for their payments needs, businesses are contributing to the Tyl Giveback Community Fund, helping to support charitable organisations instantly with no additional admin or costs to the business.
This milestone comes as shoppers continue to support their local high street after the pandemic, with Tyl donating a record £53,390 to the fund in the last three months of 2021 alone.
Mike Elliff, CEO of Tyl by NatWest says “The Giveback Community Fund is at the heart of what Tyl stands for, and we are incredibly proud to have raised so much. We know that a shopper’s community is increasingly important to them and informs their purchasing decisions. Therefore, it was important for us to offer businesses a way to give back to charity, without any additional cost or admin involved.
“The Giveback Community Fund was created to ensure that supporting local charities is seamless and as easy as it can be. The fund adds no additional cost to the shopper or the Tyl customer and is completely automatic with every card payment. It really is a win win for all involved.”
In October, Tyl by Natwest won the Pennies Breakthrough Award in recognition of Tyl Giveback, with the aim of the fund providing inspiration to any small business looking to embed a CSR strategy.