Villa Diyafa Boutique Hotel & Spa rebrands to ‘STORY Rabat’

The recently launched brand STORY Hotels & Resorts, launches STORY Rabat, after completely refurbishing and converting the former Villa Diyafa Boutique Hotel & Spa, into one of the most luxurious hotels in Rabat.

The new identity, driven by STORY Hotels & Resorts, is a sophisticated and provocative selection of “modern moments” curated to enable guests to experience a destination through a new lens. STORY weaves art and design, cutting-edge cuisine, and local culture to SPARK INSPIRATION, which is the new signature promise of the company and all its hotels.


STORY Rabat boasts 37 rooms and suites, and 1 private villa in total, a newly decorated restaurant, “Le Safran”, providing the ideal venue to dine in elegance, a variety of meeting spaces hosting up to 120 guests, new lavish gardens and recreation facilities including a relaxing Spa, a swimming pool and a fitness center, STORY Rabat offers high end products and services to create a memorable travel experience.

STORY Hospitality CEO – Mr Claudio Capaccioli said: “We are committed to provide travelers with the very best experience and we have adapted our offerings to the needs of our target audience. We are pleased to announce the launch of STORY Hotels & Resorts through this first property in Morocco: STORY Rabat, which will contribute to the Moroccan tourism initiatives by offering visitors inspiring and transformational hospitality”

“We look forward to welcoming business and leisure travelers to experience STORY Rabat’s hospitality, and allow them, with our high standards of luxury, to write a piece of their travel story” states Olivier De Kermel – General Manager at STORY Rabat.

STORY Rabat is perfectly positioned in the chic Ambassadors district of Rabat, surrounded by many embassies, and within easy access to the business area and city’s attractions. This makes it ideal for the rising number of visitors now choosing to stay in Morocco’s capital city.

About STORY Rabat

STORY Rabat is a luxury boutique hotel located in Rabat. The hotel currently offers 27 Deluxe and Premium rooms, 10 suites, 1 private villa with pool, a 25m open-air swimming pool, 2 dining experiences, 3 exclusive meeting rooms up to 120 guests, Spa & Hamman, lavish gardens and state of the art fitness center.

Opened in 2014, STORY Rabat (previously called Villa Diyafa Boutique Hotel & Spa) offers a peaceful experience of unparalleled luxury in Morocco for those genuine discrete travelers.

The hotel is managed by STORY Hospitality (previously H’MARK Hosts), founded in 2015 by Abu Dhabi Capital Group as the hospitality business vertical for the group, providing overall management of its Hotels, Resorts and F&B enterprises.

STORY Rabat is part of the Sustainable Project led by STORY Hospitality, which continually looks for ways to preserve and protect natural resources by reducing waste and energy, while providing experiences and services to the guests.

About STORY Hospitality

STORY Hospitality is the hospitality arm of Abu Dhabi Capital Group, a private institutional investment company based in Abu Dhabi, United Arab Emirates. STORY Hospitality’s brand collection includes STORY Hotels & Resorts and CUE Hotels, located in prime and stunning destinations.

STORY Hospitality has a current portfolio of five hotels and resorts and plans to add three properties within the next 12 months. Each property is designed and empowered to offer guests a world of inspiration.

Over the coming 24 months, STORY will further expand into Abu Dhabi, Bahrain, Makkah and Morocco. By 2025, STORY Hospitality plans to manage 12 properties across the globe.