Wear a piece of Rotary history!

In anticipation of a milestone birthday next year, Rotary Watches has delved into the archives to bring together a celebration of heritage and iconic design. For Autumn/Winter 2019 we are excited to introduce a new watch family of limited edition pieces: Heritage.

Three watches with effortless style and timeless character have been carefully selected from Rotary’s archive to inspire the new family. Drawn from two important decades; the 40s and 50s these watches are a testament to the power of lasting quality and style.

Resonating with today’s trend for vintage, classic aesthetic whilst holding a 21 jewel movement for more efficient timekeeping, these timepieces will truly stand the test of time. Self-winding and limited to 300 pieces each, Heritage accentuates the longevity of the Rotary brand and is the perfect gift for the avid collector.

The first watch of the collection features elements of watch design made prevalent in the 40s, whilst prominent lugs and polished Arabic dial markers deliver a contemporary twist to the classic design. A 40mm case is enclosed in bubble mineral glass, an element from the original design. The combination of a pale champagne dial with brown leather straps and Rotary Buckle evokes the popular aviation style of the era.

Original Advertising – HJ 1949
Original Archive Design
New Design – GS05143/03

Travelling to the 50s, this limited edition timepiece has been influenced by the baby boomer decade and features a galvanic ivory dial with contrasting fine black crosshair, a statement of its time. The bubble mineral glass fits the vintage aesthetic whilst the over-printed Arabic markers deliver a modern update. Classic, elegant this is the perfect timepiece for those who believe that style is timeless.

Original Advertising – HJ

July 1953
Original Archive Design
New Design – GS05125/32

With a khaki canvas strap and luminous sword hands, the final watch in the family takes inspiration from vintage military designs, a nostalgic reference to Rotary’s link to the British Army. Featuring a 41.5mm fully titanium case, this AW19 addition is a great option for those who have a taste for adventure. With luminous hands and index markers, waterproof to 100m and flat sapphire glass this a rugged timepiece suitable for the ardent adventurer.

Original Advert – HJ

June 1940
New Design – GS05249/04

“There is no better way to celebrate 124 years of success then going back through the archives to discover the winning ingredients” says from Matthew O’Neill Head of Design at Rotary Watches. “We have brought the archive to a modern specification so that everyone can own a piece of history.”

From humble beginnings in a small workshop in the Swiss town of La Chaux-de-Fonds to achieving super brand status, Rotary Watches possesses a unique and vibrant history over the course of its 124 years. Now based in the home of watch making in Clerkenwell London, Rotary has maintained its worldwide reputation as an icon in British design and watch making excellence, striving always to deliver unparalleled quality timepieces at an exceptional price.