Privacy Policy

Last updated: 24 June 2026

This Privacy Policy explains how Absolute Magazine ("we", "our", "us") collects, uses, stores and protects personal data from visitors to absolutemagazine.co.uk, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Absolute Magazine is an independent casino review website. For data protection purposes, we act as the data controller for personal information collected through this site. Contact: [email protected]

2. What data we collect

  • Contact form submissions: name, email address and message content when you get in touch with us
  • Analytics data: anonymised browsing behaviour collected via analytics tools (pages visited, time on site, device type, approximate location)
  • Cookies: session and preference cookies, as set out in our Cookie Policy

3. How we use your data

  • To respond to enquiries submitted via our contact form
  • To analyse site usage and improve our content and user experience
  • To comply with applicable legal obligations

We do not sell, rent or share your personal data with third parties for marketing purposes.

4. Legal basis for processing

  • Legitimate interests — for analytics and improving the site
  • Contract / pre-contractual steps — when responding to your enquiries
  • Consent — where you have opted in to non-essential cookies

5. Data retention

Contact form data is retained for up to 12 months and then securely deleted. Analytics data is retained in anonymised, aggregated form for as long as it remains useful to us.

6. Your rights

Under UK GDPR, you have the right to access, correct, delete or restrict processing of your personal data. You also have the right to data portability and the right to object to processing. To exercise any of these rights, contact us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Third-party services

We use third-party analytics tools to understand how visitors use our site. We also use affiliate tracking links to certain casino operators — clicking one of these links may place a cookie from that third party on your device, governed by their own privacy policy.

8. Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent revision. Continued use of the site after a change constitutes acceptance of the updated policy.

9. Contact

For any privacy-related questions: [email protected]